Deepening Market Penetration（Part 1)

Special Topic on "China Tea (Fujian)'s 75th Anniversary Review & Outlook - Butterfly flapping wings spreading refined brews across the world"

Subject Three: Cultivating Markets

Part 1: Return: The Fragrance of Butterfly Tea Spreading Across China
Part 2: Forging Ahead: Leading the Trend Through Market Exploitation & Product Innovation
Part 3: Laying the Foundation: R&D plus Tea Culture

Part 1: Return: The Fragrance of Butterfly Tea Spreading Across China

In 2007 and 2008, the company embarked on a transformation with the strategy of "domestic and overseas businesses in parallel, focusing on brand image, organic, and small-packaged products."

In 2012, the domestic beverage ingredient business segment grew significantly, marking the company's successful transformation from a single international business to a dual-channel model both focusing on international and domestic markets.

In 2013, domestic business shifted once again toward brand marketing. China Tea Butterfly began to fly in domestic. Aimed to revitalize Fuzhou jasmine tea and rejuvenate Fujian white tea, the company has launched several bestselling jasmine tea products, through an integrated industry chain management covering production, processing, R&D, marketing, and tea culture broadcasting.

Butterfly’s strong returning domestic has empowered the leapfrog growth of the company. The company is involved in the whole industry chain from planting, primary processing, refining, blending, packaging, R&D, sales, to consumer experience and service, boosting its international and domestic tea product markets, as well as beverage ingredients business marching forward together. It aims to become one of the benchmark enterprises for Chinese white tea sector and one of the pioneers of Chinese scented tea sector.

(To be continued...)

Special Topic on "China Tea(Fujian)'s 75th Anniversary Review & Outlook - Butterfly flapping wings spreading refined brews across the world"

Part 1: Return: The Fragrance of Butterfly Tea Spreading Across China
Part 2: Forging Ahead: Leading the Trend Through Market Exploitation & Product Innovation
Part 3: Laying the Foundation: R&D plus Tea Culture

Sources: China Tea (Fujian), June 17.2025