Fragrance Spreading Around the World（Part 1）

Special Topic on "China Tea(Fujian)'s 75th Anniversary Review & Outlook - Butterfly flapping wings spreading refined brews across the world"

 

 

Subject Two: Fragrance Spreading Around the World

Part 1: The Dancing Butterfly - Memories of Home and Country in Jasmine Tea

Part 2: Tide Surging - The Rise of Oolong Tea Craze in Japan 

Part 3: Renaissance - A New Chapter for Fujian White Tea

  

"Butterfly flapping wings spreading refined brews across the world" China Tea(Fujian) has won recognition from both partners and end users with its safe, reliable and high quality products. Meanwhile, it has spread the fragrance of tea around the globe, allowing people worldwide to taste nice Chinese tea.

Part 1: The Dancing Butterfly - Memories of Home and Country in Jasmine Tea

 

As a traditional famous tea from Fujian province, jasmine tea has long been loved by consumers around the world.

 

In the early days after the founding of New China, the production and export of Fuzhou jasmine tea dropped at relatively low level. In 1953, its export volume was merely 0.25 tons.

 

Since its establishment, China Tea(Fujian) has actively supported and guided the production of baking fixation green tea scented with jasmine tea of high fragrance and pure taste. In 1955, the company began to export jasmine tea directly. In 1957, the annual export volume reached 333 tons, resuming the historical level.

 

After the 1970s, the company has started focusing on small packaged jasmine tea. In 1981, some products, such as the yellow can jasmine tea, made were showcased at the first Chinese Tea Exhibition held in Tokyo, Japan.

China Tea(Fujian)'s yellow can jasmine tea and other products at the Chinese Tea exhibition in Japan

 

The company's first-grade jasmine tea was twice awarded the "International Golden Laurel Leaf Award for Quality" by the International Gastronomy and Tourism Association of France in 1985 and 1986, becoming an essential item in high-end hotels and a prestigious gift for social events around the world, earning great popularity both at home and abroad. This honor marked a new beginning — in the years that followed, "Butterfly" jasmine tea went on to win several other international awards, including the "Golden Camel Prize China Famous Tea for Century Expo" in 2015, establishing itself as a paragon of Chinese tea's global presence.

“Butterfly” Jasmine Tea was awarded the "International Quality Golden Laurel Leaf Award"

“Butterfly” Jasmine Tea was awarded the "Golden Camel Prize China Famous Tea for Century Expo"

Since the 1980s, Fujian Tea Imp.&Exp. Co., Ltd. has adopted various forms to advertise and promote Fujian tea to oversea market. It has also warmly received and accompanied international media from countries like US, UK, Japan, South Korea, as well as advertisers of theirs clients, carrying out multi-level promotional coverage.

Advertisements of jasmine tea and other products in Hong Kong magazines

Advertisements of jasmine tea and other products on US trucks

 

After generations of dedicated effort, Butterfly tea products have expanded to cover the vast majority of Chinese supermarkets across North America, Europe, Oceania, Japan, and Southeast Asia. They have also entered mainstream supermarkets in South American countries such as Peru and Chile. From dining tables to props in film and TV productions, the Butterfly jasmine tea can be seen frequently. Many elderly overseas Chinese still remember that it was these tins of jasmine tea, having traveled across oceans, that allowed them to find the taste of home in a foreign land.

China Tea (Fujian)'s jasmine tea products at Yokohama Chinatown in Japan

China Tea (Fujian)'s jasmine tea and other products in U.S. supermarkets

China Tea (Fujian)'s jasmine tea and other products in French supermarkets

China Tea (Fujian)'s jasmine tea and other products in Canadian supermarkets

 

 

At major international events such as the 2014 APEC Meeting, the 2017 Belt and Road Forum for International Cooperation, the 2018 SCO Qingdao Summit, the first China International Import Expo, the 2019 Winter Davos Forum, the 2019 China Brand Day May 10th Gala, and the 2019 China Entrepreneurs Boao Forum, with their unique oriental charm,“Butterfly”tea products became the communicator of Chinese culture, and played its part in tea-drinking diplomacy. On the "International Tea Day" in 2024, the fragrance of China Tea Butterfly even wafted into the Food and Agriculture Organization of the United Nations, telling the thousand-year-old story of Chinese tea to the world.

As of now, China Tea(Fujian)'s jasmine tea has been exported to more than 60 countries and regions around the world, becoming an important messenger for spreading Chinese tea culture. Every leaf of jasmine tea is a witness of time, they record the ingenuity of tea artisans, carry the nostalgia of oversea Chinese, and tell the touching story of Chinese tea culture going globally.

(To be continued...)

 

 

Special Topic on "China Tea(Fujian)'s 75th Anniversary Review & Outlook - Butterfly flapping wings spreading refined brews across the world"

Subject Two: Fragrance Spreading Around the World

Part 1: The Dancing Butterfly - Memories of Home and Country in Jasmine Tea

Part 2: Tide Surging - The Rise of Oolong Tea Craze in Japan

Part 3: Renaissance - A New Chapter for Fujian White Tea

Sources: China Tea (Fujian), June 13.2025