Fragrance Spreading Around the World （Part 2）

Special Topic on "China Tea(Fujian)'s 75th Anniversary Review & Outlook - Butterfly flapping wings spreading refined brews across the world"

Subject Two: Fragrance Spreading Around the World

 

Part 1: The Dancing Butterfly - Memories of Home and Country in Jasmine Tea

Part 2: Tide Surging - The Rise of Oolong Tea Craze in Japan 

Part 3: Renaissance - A New Chapter for Fujian White Tea

 

 

Part 2: Tide Surging - The Rise of Oolong Tea Craze in Japan

 

At the Canton Fair 1978 Autumn session, a "green storm" from Fujian swept across Japan. In 1979, the company signed its first oolong tea contract with Japanese clients. Based on the product quality and diversified means of promotion, Fujian Tea Imp.&Exp. Co., Ltd. joined hands with Japanese distributors to ignite the first boom of oolong tea in Japanese market.

In 1979, China Tea(Fujian) signed a three-year oolong tea agency contract with Japanese clients for the first time

 

In 1984, ready-to-drink canned oolong tea triggered another wave of oolong tea’s popularity, which lasted for over a decade. Fujian oolong tea became a well-known daily beverage among Japanese households, rewriting the history of oolong tea being only sold to overseas Chinese communities.

In 2011, the company negotiated with its strategic Japanese clients

 

As an endorsement to the quality and safety of the products, the slogan "100% use of Fujian Oolong Tea Recommended by Fujian Tea Import & Export Co., Ltd." was printed on the Japanese tea beverage packages.

The Japanese strategic clients of China Tea(Fujian) using its oolong tea as a raw material for their tea beverages.

 

In 1990s, China Tea(Fujian) jointly developed several automated oolong tea production lines with its Japanese strategic clients.

In 1990s, the production open ceremony of China Tea(Fujian)’s oolong tea blending line

In 2011, the delivery ceremony of a new workshop of oolong tea

 

Since 2002, an annual meeting regarding “Tea Safety”has been regularly held every March. Meanwhile, through training sessions, the company updates the new standards on pesticide residues in importing countries for raw material suppliers and tea farmers, to safeguard the controllable sourcing, traceable process and quality assured. The Japanese strategic clients were invited to attend the meetings for multiple times, working together to provide consumers with safe and reliable products.

For a long time, China Tea(Fujian) has been highly recognized in the Japanese market by its high quality product, with oolong tea and jasmine tea consistently maintaining strong market share.

 

(To be continued...)

 

 

Special Topic on "China Tea(Fujian)'s 75th Anniversary Review & Outlook - Butterfly flapping wings spreading refined brews across the world"

Subject Two: Fragrance Spreading Around the World

Part 1: The Dancing Butterfly - Memories of Home and Country in Jasmine Tea

Part 2: Tide Surging - The Rise of Oolong Tea Craze in Japan

Part 3: Renaissance - A New Chapter for Fujian White Tea

Sources: China Tea (Fujian), June 13.2025