May 21 International Tea Day | Fragrance Sweeps Across Beijing: China Tea Welcomes the World to Share the Essence of Chinese Tea

On May 21, capturing the essence of the "Xiaoman" (Grain Buds) solar term when all creation flourishes and tea aromas reach their peak, the May 21 International Tea Day Global Tea&Food Promotion and Teahouse Culture Week was grandly opened in Beijing Dashilan Historical and Cultural Street. This celebratory activity is entitled "A Global Toast: Tea Aromas Across the World"

On the occasion, China Tea shared the story of Chinese tea, deepen cultural exchanges and mutual learning in tea. The company is willing to let more people know about tea, love tea, savor the aroma and charm of tea together, and share a better life. May this wondrous Eastern leaf bridge mountains and oceans, serving as a living "symbol of good life" and a "cultural messenger" that unites the globe in a shared pursuit of a blessed future.

China Tea @ “The Culture Week”

At this year's "May 21 International Tea Day Teahouse Culture Week," China Tea showcased its premium series products like "Golden China Tea Series" and “Intangible Cultural Heritage Series”. These products feature a combination of the adherence to traditional tea-making techniques, modern aesthetics and dynamic design philosophies, which is leading the traditional tea culture rooted in people’s daily life through a younger and more fashionable way and profiling its philosophy of “Good Tea in China Tea”.

In Dashilan, the booth of China Tea was bustling. Whether it was crisp and creative cold-brew teas or a portable single-brew bag, they all draw the attention of visitors. Immersing in the lingering aroma of tea, people would enjoy the unique elegance of Eastern aesthetics.

China Tea Offline-Stores Celebrating the International Tea Day

To celebrate this festival shared by global tea enthusiasts, China Tea Chain Stores in Beijing held several events, honoring the world with a cup of Chinese fine tea.

The store in Yuetan South Street actively explored the evolution of "17+X ", specifically tapping the innovation of "From Tea Industry to Cross-Industry". Exclusive tasting session was held for one of its VIP, COFCO Futures, to build a communication bridge between our tea brands and institutional clients, bringing tea culture directly into business social interactions and workplace life, and further expanding the reach of of China Tea's fine tea.

The store in COFCO Fortune Plaza had this “17+X“ into “Trial-Combo”sale, specially offered single-brew combination packs exclusively for store members. People could buy one box for seven different tastes.

The store in ZT International Center followed the transformation of “17+X”by adopting “from indoor to outdoor”event. At the store entrance, a single-serve tea booth themed "Harmonizing Body, Mind, and Nature" was set up, coupled with interactive campaigns such as “check in at store to receive cold brew tea free”. These initiatives actively attracted the passing traffic, efficiently pooled crowds and guided consumers into the store for an immersive tasting experience of China Tea's premium products, achieving precise conversion of offline traffic.

【(2026)NS114】

May 21 International Tea Day | Fragrance Sweeps Across Beijing: China Tea Welcomes the World to Share the Essence of Chinese Tea

Sources: China Tea Chain, May 21, 2026